Up until now soap had never been much more than an after thought for me. 1 minute in the grocery store smelling the few brands then pick one. But then I tried this scent out hoping the smell would last longer than the first few washes... Well, contrary to the previous review, it absolutely did last and is still lasting. In addition to the incredible smell it's got a natural exfoliant in it to boot! I loved the pine smell so much I got the hand lotion as well! And here I am about to run out of soap and it's sold out! What will I do?!